Meet WOW Photo Systems at IAAPA Expo Europe 2026 in London

Privacy Policy

1. WOW Photo Systems

We respect your privacy and process personal data only when necessary to provide our services, manage our partnerships, respond to enquiries and operate our photobooth experiences.

This privacy statement explains how WOW Photo Systems collects, uses, stores and protects personal data.

WOW Photo Systems creates branded photobooth experiences and personalised photo souvenirs for visitor destinations, zoos, theme parks, attractions, retail locations, hospitality venues, events and brand activations.

Company details

WOW Photo Systems is operated under the following company registration:

Creative Soup
Website: wowphotosystems.com
Chamber of Commerce (KvK) number: 72734027
VAT number: NL205183062B02
Email: info@lachjelens.nl
Phone: +31 (0) 76-5322145

2. Purpose of Data Collection

WOW Photo Systems processes personal data for several purposes. The main purposes are described below.

2.1 Enquiries and Partnership Requests

When you contact WOW Photo Systems through our website, by email or by telephone, we may process information such as your:

  • Name

  • Company or venue

  • Email address

  • Telephone number

  • Venue type

  • Information about your venue, visitors or plans

  • Correspondence with WOW Photo Systems

We use this information to respond to your enquiry, assess potential photobooth opportunities, prepare proposals and manage our communication with you.

2.2 Photobooth Experiences and Photo Files

WOW Photo Systems operates branded photobooth experiences at visitor destinations, attractions, retail locations, hospitality venues and other locations.

Depending on the photobooth experience, photographs may be created and processed in order to produce the personalised photo experience or souvenir requested by the visitor.

Where digital photographs are temporarily stored for operational or technical purposes, they are stored securely and retained only for as long as reasonably necessary for the relevant service.

We do not sell personal photographs or provide them to third parties for unrelated purposes.

2.3 Data Collected Through Photobooth Experiences

Some WOW Photo Systems installations may offer functionality that allows visitors to provide information such as an email address or responses to interactive questions, surveys or promotional activities.

The exact information collected depends on the photobooth experience and the agreement with the venue or partner.

Where information is collected on behalf of a venue, brand or partner, that organisation may act as the data controller and its own privacy policy may also apply.

WOW Photo Systems processes and stores such information securely and only for the agreed purpose and retention period.

2.4 Permanent Photobooth Installations

WOW Photo Systems provides permanent and semi-permanent photobooth installations for locations such as zoos, animal parks, theme parks, attractions, retail environments and hospitality venues.

Depending on the installation, the system may process photographs and other information required to deliver the selected photo experience.

Data generated by these installations is protected using appropriate technical and organisational measures and is retained only for the period necessary to operate the service, fulfil contractual requirements or meet applicable legal obligations.

Where a venue or partner determines how personal information is collected and used, its own privacy policy may also apply.